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It all began a year ago, right after the earthquake in Haiti. I ran into an illustrator friend, Rogé Girard, who confided that he was hoping to do his part for the devastated country by creating and selling a series of portraits of Haitian schoolchildren, with all profits going towards rebuilding Haiti. |
Home / Communication
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There’s nothing like a couple of resolutions to start the New Year off right. I personally haven’t had much luck with those “Be more active” or “Lose weight” resolutions; so I’m changing my tune this year. I hereby pledge to be more mindful of the environment and show where my allegiances lie. |
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Selling chocolate door to door is one thing; raising money to eradicate world hunger is a whole new ball game—one that doesn’t require any money, just a few active brain cells focused on a simple game! |
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“My body's nobody's body but mine . . .” That’s how the song goes, as anyone who attended elementary school in Quebec in the eighties can attest.
But this post isn't about the success story of the fabulous ditty that became an anthem for an entire generation—it's about bodies. Bodies in all their splendour . . . and bodies as marketing vehicles. |
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ATOUT France Canada mandated espresso communication to come up with a twist for year two of the Espadrilles & Champagne campaign. While 2009 focused on a couple’s travels through towns of France, 2010 used the “girlfriend getaway” concept. |
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Back to school time for our proud offspring is synonymous with "shopping spree." But don't be fooled, not just any brand—especially not those that fit our anorexic budget—will do! |
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A childhood classic! Paper covers rock, rock breaks scissors . . . But the rules have recently been changed! Now, scissors trump rock because there's a type of paper made of rocks. And if rock become paper, then it can be cut by scissors and scissors win . . . right? |
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Pickpocketing is the art of stealing without a person's knowledge. Generally speaking, thieves help themselves directly to the contents of their poor victims' pockets or pocketbooks. |
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In Africa, soccer is more than a sport; it's a religion. There is no avoiding it! Children are always laughing, running all over the place, kicking around any old thing. Adios Maurice Richard, hello Ronaldo! No sign of Game Boy, Wiis, or any other battery-powered gadgets. |
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A couple of months ago, our client Roche Bobois International presented us with a sizeable challenge: to put forth a communications strategy aimed at design professionals. |
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To help us tweak our technological prose, several resources are available on the Net—where else! |
