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	<title>Espresso &#187; Communication</title>
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		<title>A Chance Meeting</title>
		<link>http://www.espressocommunication.com/en/communication/3487/a-chance-meeting?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-chance-meeting</link>
		<comments>http://www.espressocommunication.com/en/communication/3487/a-chance-meeting#comments</comments>
		<pubDate>Tue, 15 Feb 2011 21:11:21 +0000</pubDate>
		<dc:creator>Julie B.</dc:creator>
				<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.espressocommunication.com/en/?p=3487</guid>
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			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-3847" title="haitimonpays" src="http://www.espressocommunication.com/fr/wp-content/uploads/2011/02/haitimonpays1-275x388.jpg" alt="haitimonpays" width="275" height="388" /></p>
<p>It all began a year ago, right after the earthquake in Haiti. I ran into an illustrator friend, Rogé Girard, who confided that he was hoping to do his part for the devastated country by creating and selling a series of portraits of Haitian schoolchildren, with all profits going towards rebuilding Haiti.</p>
<p>He told me that he was looking for inspiration and was hoping <a href='http://www.espressocommunication.com/en/communication/3487/a-chance-meeting' rel="nofollow">/ more</a></p>]]></content:encoded>
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		<title>Finally a Resolution That Holds Water</title>
		<link>http://www.espressocommunication.com/en/communication/3480/finally-a-resolution-that-holds-water?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=finally-a-resolution-that-holds-water</link>
		<comments>http://www.espressocommunication.com/en/communication/3480/finally-a-resolution-that-holds-water#comments</comments>
		<pubDate>Mon, 31 Jan 2011 17:25:55 +0000</pubDate>
		<dc:creator>Anik</dc:creator>
				<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.espressocommunication.com/en/?p=3480</guid>
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			<content:encoded><![CDATA[<p>There’s nothing like a couple of resolutions to start the New Year off right. I personally haven’t had much luck with those “Be more active” or “Lose weight” resolutions; so I’m changing my tune this year. I hereby pledge to be more mindful of the environment and show where my allegiances lie. I’m going to start by volunteering more, but also by raising awareness (through this site) about the amazing projects and innovative products that advocate these same values.</p>
<p>When I stumbled upon the new beauty line <a <a href='http://www.espressocommunication.com/en/communication/3480/finally-a-resolution-that-holds-water' rel="nofollow">/ more</a></p>]]></content:encoded>
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		<title>Click Your Heart Out!</title>
		<link>http://www.espressocommunication.com/en/communication/3386/click-your-heart-out?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=click-your-heart-out</link>
		<comments>http://www.espressocommunication.com/en/communication/3386/click-your-heart-out#comments</comments>
		<pubDate>Tue, 02 Nov 2010 19:10:51 +0000</pubDate>
		<dc:creator>Anik</dc:creator>
				<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.espressocommunication.com/en/?p=3386</guid>
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			<content:encoded><![CDATA[<p>We can all recall when we happily went door to door selling chocolate in elementary school. We unabashedly harassed our family, our neighbours . . . and well, just about everyone who crossed our path. It was so easy—after all, who can resist chocolate, especially when it’s being hawked by such a cute little face?</p>
<p>Raising funds for bigger causes, however, is a whole new ball game. Trust me, I know—after spending a few weeks on street corners asking passers-by if they could spare a minute for the Red Cross, I know how painful and difficult it can be, for both the solicitors and <a href='http://www.espressocommunication.com/en/communication/3386/click-your-heart-out' rel="nofollow">/ more</a></p>]]></content:encoded>
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		<title>My Body&#8217;s Nobody&#8217;s Body But Mine!</title>
		<link>http://www.espressocommunication.com/en/communication/3323/my-bodys-nobodys-body-but-mine?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=my-bodys-nobodys-body-but-mine</link>
		<comments>http://www.espressocommunication.com/en/communication/3323/my-bodys-nobodys-body-but-mine#comments</comments>
		<pubDate>Wed, 06 Oct 2010 04:18:26 +0000</pubDate>
		<dc:creator>Annie</dc:creator>
				<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.espressocommunication.com/en/?p=3323</guid>
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			<content:encoded><![CDATA[<p>“My body&#8217;s nobody&#8217;s body but mine . . .” That’s how the song goes, as anyone who attended elementary school in Quebec in the eighties can attest.</p>
<p>But this post isn&#8217;t about the success story of the fabulous ditty that became an anthem for an entire generation—it&#8217;s about bodies. Bodies in all their splendour . . . and bodies as marketing vehicles.</p>
<p>The law states that we can do with our bodies as we please—with the exception of offing ourselves. Other than that, pretty much anything goes: we can pierce so many holes in our bodies that we put <a href='http://www.espressocommunication.com/en/communication/3323/my-bodys-nobodys-body-but-mine' rel="nofollow">/ more</a></p>]]></content:encoded>
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		<title>Espadrilles &amp; Champagne Breaks the Record</title>
		<link>http://www.espressocommunication.com/en/communication/3311/espadrilles-champagne-breaks-the-record?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=espadrilles-champagne-breaks-the-record</link>
		<comments>http://www.espressocommunication.com/en/communication/3311/espadrilles-champagne-breaks-the-record#comments</comments>
		<pubDate>Thu, 30 Sep 2010 20:13:42 +0000</pubDate>
		<dc:creator>Claire</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Productions]]></category>

		<guid isPermaLink="false">http://www.espressocommunication.com/en/?p=3311</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-thumbnail wp-image-3221" title="Screen shot 2010-07-19 at 10.09.54" src="http://www.espressocommunication.com/fr/wp-content/uploads/2010/07/Screen-shot-2010-07-19-at-10.09.54-275x190.png" alt="Screen shot 2010-07-19 at 10.09.54" width="275" height="190" />ATOUT France Canada mandated espresso communication to come up with a twist for year two of the Espadrilles &amp; Champagne campaign. While 2009 focused on a couple’s travels through towns of France, 2010 used the “girlfriend getaway” concept.</p>
<p>We had to show the various aspects of city life in France <a href='http://www.espressocommunication.com/en/communication/3311/espadrilles-champagne-breaks-the-record' rel="nofollow">/ more</a></p>]]></content:encoded>
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		<title>All You Need are Scissors, a Little Imagination, and Lots of Dexterity!</title>
		<link>http://www.espressocommunication.com/en/communication/3269/all-you-need-are-scissors-a-little-imagination-and-lots-of-dexterity?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=all-you-need-are-scissors-a-little-imagination-and-lots-of-dexterity</link>
		<comments>http://www.espressocommunication.com/en/communication/3269/all-you-need-are-scissors-a-little-imagination-and-lots-of-dexterity#comments</comments>
		<pubDate>Wed, 08 Sep 2010 12:08:33 +0000</pubDate>
		<dc:creator>Annie</dc:creator>
				<category><![CDATA[Back to School Work]]></category>
		<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.espressocommunication.com/en/?p=3269</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.espressocommunication.com/fr/wp-content/uploads/2010/09/Capture-d’écran-2010-09-07-à-13.51.03.png"><img class="none size-full wp-image-3298" title="Capture d’écran 2010-09-07 à 13.51.03" src="http://www.espressocommunication.com/fr/wp-content/uploads/2010/09/Capture-d’écran-2010-09-07-à-13.51.03.png" alt="Capture d’écran 2010-09-07 à 13.51.03" width="490" height="341" /></a>It&#8217;s out of control. Back to school time for our proud offspring is synonymous with &#8220;shopping spree.&#8221; But don&#8217;t be fooled, not just any brand—especially not <a href='http://www.espressocommunication.com/en/communication/3269/all-you-need-are-scissors-a-little-imagination-and-lots-of-dexterity' rel="nofollow">/ more</a></p>]]></content:encoded>
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		<title>Rock, Paper, Scissors . . .</title>
		<link>http://www.espressocommunication.com/en/communication/3251/rock-paper-scissors?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rock-paper-scissors</link>
		<comments>http://www.espressocommunication.com/en/communication/3251/rock-paper-scissors#comments</comments>
		<pubDate>Thu, 26 Aug 2010 17:39:28 +0000</pubDate>
		<dc:creator>Anik</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.espressocommunication.com/en/?p=3251</guid>
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			<content:encoded><![CDATA[<p><a href="http://www.espressocommunication.com/fr/wp-content/uploads/2010/08/Capture-d’écran-2010-08-27-à-10.33.12.png"><img src="http://www.espressocommunication.com/fr/wp-content/uploads/2010/08/Capture-d’écran-2010-08-27-à-10.33.12.png" alt="Capture d’écran 2010-08-27 à 10.33.12" title="Capture d’écran 2010-08-27 à 10.33.12" width="505" height="293" class="none size-full wp-image-3261" /></a>
<p style="text-align: left">A childhood classic! Paper covers rock, rock breaks scissors . . . But the rules have recently been changed! Now, scissors trump rock because there&#8217;s <a href='http://www.espressocommunication.com/en/communication/3251/rock-paper-scissors' rel="nofollow">/ more</a></p>]]></content:encoded>
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		<title>Putpocketing or The Art of Giving Without Getting Caught</title>
		<link>http://www.espressocommunication.com/en/communication/3178/putpocketing-or-the-art-of-giving-without-getting-caught?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=putpocketing-or-the-art-of-giving-without-getting-caught</link>
		<comments>http://www.espressocommunication.com/en/communication/3178/putpocketing-or-the-art-of-giving-without-getting-caught#comments</comments>
		<pubDate>Wed, 14 Jul 2010 14:39:27 +0000</pubDate>
		<dc:creator>Guillaume</dc:creator>
				<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.espressocommunication.com/en/?p=3178</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><img class="none" title="Capture d’écran 2010-07-12 à 14.54.30" src="http://www.espressocommunication.com/en/wp-content/uploads/2010/07/Capture-d’écran-2010-07-12-à-14.54.30.png" alt="Capture d’écran 2010-07-12 à 14.54.30" width="458" height="252" />Pickpocketing is the art of stealing without a person&#8217;s knowledge. Generally speaking, thieves help themselves directly to the contents of their poor victims&#8217; pockets or pocketbooks.</p>
<p>Not to say that I approve of what they do, but pickpockets have clearly mastered the art of diversion and discretion.</p>
<p>In the <a href='http://www.espressocommunication.com/en/communication/3178/putpocketing-or-the-art-of-giving-without-getting-caught' rel="nofollow">/ more</a></p>]]></content:encoded>
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		<title>Pass the Ball!</title>
		<link>http://www.espressocommunication.com/en/communication/3161/pass-the-ball?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=pass-the-ball</link>
		<comments>http://www.espressocommunication.com/en/communication/3161/pass-the-ball#comments</comments>
		<pubDate>Tue, 29 Jun 2010 15:04:10 +0000</pubDate>
		<dc:creator>Anik</dc:creator>
				<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.espressocommunication.com/en/?p=3161</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>OK, so on espresso&#8217;s <a href="http://mondial.espressocommunication.com/" target="_blank">Le Mondial 2010</a> blog, you can find a bunch of guys and one girl&#8217;s opinion on the World Cup, and now here are my two cents on the sport—with a slightly more philanthropic slant. To be precise, here are my thoughts on soccer as a humanitarian project. Frankly I&#8217;ve never been that big into soccer; I&#8217;m more of a hockey fan but when I was in Mali, RSD—or even ice rinks for that matter—were unheard of. Forced to do as the Romans do, I tried (in vain!) to get into their sport: <a href='http://www.espressocommunication.com/en/communication/3161/pass-the-ball' rel="nofollow">/ more</a></p>]]></content:encoded>
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		<title>A New Challenge from Roche Bobois International</title>
		<link>http://www.espressocommunication.com/en/communication/3152/a-new-challenge-from-roche-bobois-international?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-new-challenge-from-roche-bobois-international</link>
		<comments>http://www.espressocommunication.com/en/communication/3152/a-new-challenge-from-roche-bobois-international#comments</comments>
		<pubDate>Wed, 23 Jun 2010 13:43:12 +0000</pubDate>
		<dc:creator>Olivier</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Strategies]]></category>

		<guid isPermaLink="false">http://www.espressocommunication.com/en/?p=3152</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>A couple of months ago, our client Roche Bobois International presented us with a sizeable challenge: to put forth a communications strategy aimed at design professionals.</p>
<h3>The Background</h3>
<p>We’re seeing an increase in the number of interior decorators who are not the end users of the furniture they recommend or buy. While it originated in North America, the trend has started popping up in Europe as well.</p>
<p>Increasingly taking on the role of advisor, these individuals represent—directly or indirectly—an interesting new target market, forcing brands to promote—in <a href='http://www.espressocommunication.com/en/communication/3152/a-new-challenge-from-roche-bobois-international' rel="nofollow">/ more</a></p>]]></content:encoded>
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