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This summer's biggest sensation was without a doubt the long-awaited iPad. With 3 million units sold in just 80 days, it's definitely not lacking acknowledgment or praise. Everyone has fully entered the "i" Age. |
This morning, the halls were a flurry of freshly sharpened pencils, books with that “new book smell,” and rubber-soled shoes squeaking on linoleum.
Back to School Work
This morning, the schools were a-bustle with activity as kids were happily reunited with their buddies.
This morning, the halls were a flurry of freshly sharpened pencils, books with that “new book smell,” and rubber-soled shoes squeaking on linoleum.
This morning, everyone made the switch back to the students’ schedule. Lazy mornings and sunny summer days are no more. We are not lazy folk and it is time for us to prove it to Lucien Bouchard once again! So c’mon students, get your pencils ready! And parents, it’s back to the office for you!
With the kids back at their desks, all the empty chairs in those deserted communications agencies can look forward to being reunited with their owners. In a way, it’s a bit like “back to school” for us too. We might not have new outfits, new erasers, or any of those other things you looked forward to growing up, but . . .
New projects are beginning, new trends are surfacing, new electronic gadgets are appearing on the market, and these winds of change are fostering a hopeful new enthusiasm in us. Much like a student beginning a new school year determined to have impeccable handwriting or to keep his books in pristine condition, the employee decides (upon returning from summer vacation) that this year . . . well, this year will be the best yet!
Now that we’re facing the daily grind again, here’s a small report to help us ease back into it.
Welcome back!
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Back to school time for our proud offspring is synonymous with "shopping spree." But don't be fooled, not just any brand—especially not those that fit our anorexic budget—will do! |
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A company's logo is a graphic representation of its identity. It's in a company's best interest to have an effective and disarmingly simple logo. This is basic knowledge; it’s not news to anyone.
But simple doesn't necessarily mean done in a hurry and given that the logo is the cornerstone of any visual identity, it sometimes takes a lot of work to come up with a really good one. |


































