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Maille – Cut the Mustard

Claire — Tue, 15 Jun 2010 18:43:04 +0000

Maille, Cut the mustard challenge is almost over.
You have few more weeks to participate and/or vote.
We received almost 40 posters so far… and we have to say the contestants’ creativity really blew us away… but we want more!
Hurry, you only have until August 2nd to participate and submit your creation.
The designer of the winning poster will win a sweeping poster campaign in his/her city.

The brief:
Creativity is the root of all masterpieces, big and small. Behind every bottle of Maille mustard lies outstanding / more

Destination France 2010

veronique — Wed, 21 Apr 2010 20:32:14 +0000

For the seventh consecutive year, ATOUT France Canada—the France Tourism Development Agency—has entrusted espresso communication to put together communication tools for the Destination France trade show. The biggest exhibition of its kind, Destination France is the perfect opportunity for tourism professionals to forge business ties and discover what’s new in their field. Touching down in Montréal on March 23, in Toronto on March 24, and in Vancouver on March 25, Destination France is not only growing more popular, but creating more and more satisfied customers with every / more

A Province-wide Recruitment Campaign for the Association des centres jeunesse du Québec

Mireille — Tue, 30 Mar 2010 15:08:56 +0000

We faced three challenges in the fulfillment of our mandate: to develop a communications strategy and promotional tools for the long-term recruitment of staff for Quebec’s youth centres (Centres jeunesse). Firstly we had to inform young professionals about the youth centres; then, enter into a long-term dialogue with this potential work force; and lastly, reach out to students in high school, CÉGEP, and university alike. After over a year working with the sixteen regional centres and running a unified campaign across the province, we can confidently saying that the challenges were / more

Association des centres jeunesse du Québec’s “We Give” Recruitment Campaign

Mireille — Tue, 30 Mar 2010 14:47:52 +0000

A foster family recruitment campaign with a two-pronged strategy. On one hand, raising Quebecers’ awareness of the important role that foster families play in society, especially in a foster child’s development. This aspect of the campaign aims to demystify foster families in Quebec and to shed light on the reality as seen “from the inside.”

On the other hand—aside from just being an information campaign—the project has a concrete objective: to make it easier to become foster parents. Each of the sixteen youth centres around the province is runnng the / more

Maille Ideas Microsite

veronique — Mon, 22 Feb 2010 15:07:24 +0000

Maille Canada gave espresso communication the mandate of designing and producing a microsite to flaunt Maille’s versatility and remarkable ability to be incorporated in everyday recipes. The site looked so promising that Maille Germany, Maille Spain, Maille Belgium, and Maille England wasted no time in climbing on the bandwagon.

Based on the premise “Discover Maille ideas and make every day taste better,” the microsite serves up recipes proposed by Maille and Maille fans, and a downloadable calendar to help Maille aficionados plan their meals. Moreover, by entering / more

Communications Syllabus—New Address, New Branding, and New Site

Guillaume — Thu, 18 Feb 2010 16:38:05 +0000

espresso’s big sister Communications Syllabus is a translation specialist for the North American market. Just like her little bro, she’s moving to 4521 Clark Street in Montréal.
We saw this as the perfect opportunity to revamp her branding and revamp her Web site.

Her style is similar to espresso’s: simple, clean, and sleek. Her Web site is cast in the same mould, with a blog section where you’ll find all the latest Syllabus news and other translation gems.

www.syllabus.ca

/ more

Paint Cans and Candy Boxes

Julie Farah-Lajoie — Fri, 15 Jan 2010 19:11:42 +0000

The brief: it’s time to start thinking about what we should give our clients for Christmas, and we’re itching to throw a word in about our upcoming move!

The brainstorming session: . . . I’ll spare you the details!!!

Our creation (based on the theme of colour and paint): monochromatic M&Ms in a miniature paint can bearing our logo, and a colour swatch for a card with the different shades of blue bearing names that also describe our reality, like Inspiration, Esquisse (Sketch) and, my personal favourite, Brouillard / more

Christmas Party

Annie — Mon, 11 Jan 2010 15:49:38 +0000

On December 11, 2009, espresso hosted a party.

In an age of office parties that encourage over consumption and crass opulence, espresso chose a different path. This year, our Christmas party was all about zero waste and charitable donations.

A few borrowed draperies here and there, incredible reproductions of old circus posters, a popcorn machine, a hot dog stand, carnival games, a bearded lady, a ringmaster, tasty finger food and some booze were all it took to transform our offices into a bona fide freak show, or a scene out of HBO’s / more

Do Probiotics Ring a Bell?

Julie Farah-Lajoie — Wed, 06 Jan 2010 15:47:29 +0000

Institut Rosell hired espresso to work out a strategy for promoting its Probiotic Challenge Contest to students from recognized North American colleges and universities.

espresso designed a leave-behind that was handed out at the Institut Rosell kiosk during various events. The post-card-shaped leave-behind encouraged students to register on the Web site officially developed for the contest. www.probioticschallenge.com

Also created for the challenge, a Facebook page targeting potential participants on their home turf, and a / more

Picture Yourself in Deauville!

Julie Farah-Lajoie — Tue, 05 Jan 2010 15:46:12 +0000

Each year, our client Atout France USA invites tourism industry professionals to visit the host region of their annual Red White & Blue Rendez-vous event in France.

This year’s event is being held in Deauville, Normandy. For the occasion, espresso drew inspiration from Impressionist painters for the “Picture Yourself in Deauville” concept, which was used as a template for all of the event’s communications media. Each potential guest received a wooden artist’s palette as an invitation.

Other items were printed in the same vein, such as / more