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A Province-wide Recruitment Campaign for the Association des centres jeunesse du Québec

Mireille — Tue, 30 Mar 2010 15:08:56 +0000

We faced three challenges in the fulfillment of our mandate: to develop a communications strategy and promotional tools for the long-term recruitment of staff for Quebec’s youth centres (Centres jeunesse). Firstly we had to inform young professionals about the youth centres; then, enter into a long-term dialogue with this potential work force; and lastly, reach out to students in high school, CÉGEP, and university alike. After over a year working with the sixteen regional centres and running a unified campaign across the province, we can confidently saying that the challenges were / more

Association des centres jeunesse du Québec’s “We Give” Recruitment Campaign

Mireille — Tue, 30 Mar 2010 14:47:52 +0000

A foster family recruitment campaign with a two-pronged strategy. On one hand, raising Quebecers’ awareness of the important role that foster families play in society, especially in a foster child’s development. This aspect of the campaign aims to demystify foster families in Quebec and to shed light on the reality as seen “from the inside.”

On the other hand—aside from just being an information campaign—the project has a concrete objective: to make it easier to become foster parents. Each of the sixteen youth centres around the province is runnng the / more

Communications Syllabus—New Address, New Branding, and New Site

Guillaume — Thu, 18 Feb 2010 16:38:05 +0000

espresso’s big sister Communications Syllabus is a translation specialist for the North American market. Just like her little bro, she’s moving to 4521 Clark Street in Montréal.
We saw this as the perfect opportunity to revamp her branding and revamp her Web site.

Her style is similar to espresso’s: simple, clean, and sleek. Her Web site is cast in the same mould, with a blog section where you’ll find all the latest Syllabus news and other translation gems.

www.syllabus.ca

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Paint Cans and Candy Boxes

Julie Farah-Lajoie — Fri, 15 Jan 2010 19:11:42 +0000

The brief: it’s time to start thinking about what we should give our clients for Christmas, and we’re itching to throw a word in about our upcoming move!

The brainstorming session: . . . I’ll spare you the details!!!

Our creation (based on the theme of colour and paint): monochromatic M&Ms in a miniature paint can bearing our logo, and a colour swatch for a card with the different shades of blue bearing names that also describe our reality, like Inspiration, Esquisse (Sketch) and, my personal favourite, Brouillard / more

Christmas Party

Annie — Mon, 11 Jan 2010 15:49:38 +0000

On December 11, 2009, espresso hosted a party.

In an age of office parties that encourage over consumption and crass opulence, espresso chose a different path. This year, our Christmas party was all about zero waste and charitable donations.

A few borrowed draperies here and there, incredible reproductions of old circus posters, a popcorn machine, a hot dog stand, carnival games, a bearded lady, a ringmaster, tasty finger food and some booze were all it took to transform our offices into a bona fide freak show, or a scene out of HBO’s / more

Picture Yourself in Deauville!

Julie Farah-Lajoie — Tue, 05 Jan 2010 15:46:12 +0000

Each year, our client Atout France USA invites tourism industry professionals to visit the host region of their annual Red White & Blue Rendez-vous event in France.

This year’s event is being held in Deauville, Normandy. For the occasion, espresso drew inspiration from Impressionist painters for the “Picture Yourself in Deauville” concept, which was used as a template for all of the event’s communications media. Each potential guest received a wooden artist’s palette as an invitation.

Other items were printed in the same vein, such as / more

A New Line of Brûlerie St.Denis Coffees In Stores

veronique — Mon, 09 Nov 2009 18:27:53 +0000

Snapshots of the Plateau Mont-Royal and chalkboard typography are features evocative of Brûlerie St.Denis’ home-grown, artisanal roots. espresso designed the brand’s coffee packaging and in-store marketing materials.

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The Association des centres jeunesse du Québec’s 2009 Annual Report

Mireille — Fri, 15 May 2009 15:40:12 +0000

Since 2006, the Association des centres jeunesse du Québec has entrusted us to produce its annual provincial directors report. A comprehensive reference tool compiling the year’s activities, this sixty-page document was entirely designed, produced, and edited by our staff.

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Refuge des Jeunes de Montréal

Mireille — Fri, 15 May 2009 15:05:05 +0000

Refuge des Jeunes is celebrating its twentieth anniversary in 2009. To commemorate the event, espresso designed a brand new brochure for this organization, which we have been supporting for over 12 years now.

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The Alps

Mireille — Tue, 12 May 2009 15:08:37 +0000

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