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Une histoire de famille depuis 400 ans

Mireille — Wed, 17 Nov 2010 14:59:04 +0000

Background
ATOUT France Canada gave espresso communication the mandate to develop a national campaign promoting France as a travel destination through its partner regions to French- and English-speaking Canadian travellers. The nine-month campaign had an aim to promoting and presenting 12 partner regions: Normandie, Bretagne, Rhône-Alpes, Poitou-Charentes, Martinique, Sopexa, Corsica, Groupe Voyages Québec, Air France, Charente-Maritime, Club des grandes villes de France, and Club Remise en forme.

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Maille Ideas

Olivier — Tue, 16 Nov 2010 19:50:15 +0000

Background
Maille looked to espresso communication for help putting together a Web tool that would showcase the many ways that Maille products can be integrated into daily meals. A rather timid player on the Web— like most others in its field—Maille wanted to stand out and build a faithful following.

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Maille – Cut the Mustard

Claire — Tue, 15 Jun 2010 18:43:04 +0000

Maille, Cut the mustard challenge is almost over.
You have few more weeks to participate and/or vote.
We received almost 40 posters so far… and we have to say the contestants’ creativity really blew us away… but we want more!
Hurry, you only have until August 2nd to participate and submit your creation.
The designer of the winning poster will win a sweeping poster campaign in his/her city.

The brief:
Creativity is the root of all masterpieces, big and small. Behind every bottle of Maille mustard lies outstanding / more

Destination France 2010

veronique — Wed, 21 Apr 2010 20:32:14 +0000

For the seventh consecutive year, ATOUT France Canada—the France Tourism Development Agency—has entrusted espresso communication to put together communication tools for the Destination France trade show. The biggest exhibition of its kind, Destination France is the perfect opportunity for tourism professionals to forge business ties and discover what’s new in their field. Touching down in Montréal on March 23, in Toronto on March 24, and in Vancouver on March 25, Destination France is not only growing more popular, but creating more and more satisfied customers with every / more

Maille Ideas Microsite

veronique — Mon, 22 Feb 2010 15:07:24 +0000

Maille Canada gave espresso communication the mandate of designing and producing a microsite to flaunt Maille’s versatility and remarkable ability to be incorporated in everyday recipes. The site looked so promising that Maille Germany, Maille Spain, Maille Belgium, and Maille England wasted no time in climbing on the bandwagon.

Based on the premise “Discover Maille ideas and make every day taste better,” the microsite serves up recipes proposed by Maille and Maille fans, and a downloadable calendar to help Maille aficionados plan their meals. Moreover, by entering / more

Communications Syllabus—New Address, New Branding, and New Site

Guillaume — Thu, 18 Feb 2010 16:38:05 +0000

espresso’s big sister Communications Syllabus is a translation specialist for the North American market. Just like her little bro, she’s moving to 4521 Clark Street in Montréal.
We saw this as the perfect opportunity to revamp her branding and revamp her Web site.

Her style is similar to espresso’s: simple, clean, and sleek. Her Web site is cast in the same mould, with a blog section where you’ll find all the latest Syllabus news and other translation gems.

www.syllabus.ca

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Do Probiotics Ring a Bell?

Julie Farah-Lajoie — Wed, 06 Jan 2010 15:47:29 +0000

Institut Rosell hired espresso to work out a strategy for promoting its Probiotic Challenge Contest to students from recognized North American colleges and universities.

espresso designed a leave-behind that was handed out at the Institut Rosell kiosk during various events. The post-card-shaped leave-behind encouraged students to register on the Web site officially developed for the contest. www.probioticschallenge.com

Also created for the challenge, a Facebook page targeting potential participants on their home turf, and a / more

“What is your Travel Persona?” Contest

Mireille — Mon, 07 Dec 2009 20:38:31 +0000

Design and production of a contest/game for the Excellence Club and Atout France – Canada to find out what grabs the interest of users through questions about their travel preferences. Participants received a profile of their dominant personality type and a list of the best places to visit according to their profile. What’s more, participants were automatically entered in a contest for a chance to win a three-night stay at Paris’s fabulous Hotel Le Bristol. Viral marketing, a Toronto ad campaign, and a Facebook page were all created for the project. Check out the game at: / more

Espadrilles & Champagne Webzine

Mireille — Sun, 19 Jul 2009 03:57:51 +0000

Created and produced by espresso as part of a major advertising campaign for Maison de la France – Canada, the Espadrilles et Champagne Webzine was broadcast online twice a week from April 27 to June 7. Each episode included a half dozen video clips that captured the highlights of the two hosts’ trip. In addition to the clips, their every move was recorded in a blog–with an address book to boot!

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The New Müvmédia Site is Online!

Mireille — Wed, 10 Jun 2009 04:32:21 +0000

This past June, espresso launched a multimedia Web site with a focus on traveling and discovering the world. Thanks to video and mobile phone broadcasting, a large part of the content is supplied by the international community. This bilingual site is a high quality broadcasting platform for Web newscasts, Web documentaries, travel stories and blogs, and is on its way to becoming a reference for globetrotters and couch potatoes alike looking to discover the world in a different way.

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