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Grooving to some stats, who’d a thunk it? Social Media Energy’s new video puts social media in the starring role. |
Home / Strategies
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A couple of months ago, our client Roche Bobois International presented us with a sizeable challenge: to put forth a communications strategy aimed at design professionals. |
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In these days of social media and viral marketing, there's no lack of new ideas--some of which lead to success and others that . . . don't. Here's a look at two viral campaigns that were cooked up for tourism agencies. |
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The Socialnomics group--the very group who gave us much food for thought about social media--has updated its now-famous "Social Media Revolution" video. |
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One morning as we were posting one of our first articles—singing the praises of our magnificent new espresso machine—we received a sweet little tweet from BeCoffee—a Montréal importer of high-end Italian cups—telling us how perfectly one of their designs would complement our new coffee machine. |
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We just left George in a sticky situation, under the icy glare of Albert, the avowed leader of the Stampers Club. How will he get out of this mess? Read the final episode of George's little adventure here . . . |
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In our last episode, George's teenage son Mark gave him an idea for a new tweezer market. Will his idea succeed? Will he find new outlets for his products or will he end up ostracized by his own community? Find out by reading the continuation of George's adventures . . . |
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Now here's a little story I wrote—an allegory about what a social media marketing strategy could be (or should be). Warning: this story uses no technical jargon or buzzwords. Of course, all characters depicted in this story are fictitious and any resemblance to real persons, etc., etc. (you know the drill). Let's begin! |
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A little break from our series of social media articles—a video about the changes currently afoot, by XPlane, the visual thinking company. |
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Social media, social networking... These days, it seems like all our communications strategies make use of one or another of these concepts. Is it a trend? A technological revolution? Something else, whose scope is still too broad to detect? We sort through these issues in a series of posts on the topic. |
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In the tourism industry, glossy brochures have become a thing of the past. Travellers have increasingly taken on the role of guides for their peers, through photos, comments and notes posted about the accommodations they've stayed in and the destinations they've travelled to. |
