Espresso » Strategies

Social Media Revolution, Take 2

Olivier — Tue, 02 Nov 2010 19:09:05 +0000

After SocialNomics—which brought us such Youtube blockbusters as Social Media Revolution 1 and Social Media Revolution 2—comes Social Media Energy, another group (company? consulting firm? think tank? we’re not sure . . .) that’s launched a social media music video. The statistics in the video aren’t / more

A New Challenge from Roche Bobois International

Olivier — Wed, 23 Jun 2010 13:43:12 +0000

A couple of months ago, our client Roche Bobois International presented us with a sizeable challenge: to put forth a communications strategy aimed at design professionals.

The Background

We’re seeing an increase in the number of interior decorators who are not the end users of the furniture they recommend or buy. While it originated in North America, the trend has started popping up in Europe as well.

Increasingly taking on the role of advisor, these individuals represent—directly or indirectly—an interesting new target market, forcing brands to promote—in / more

From One End of the Social Media Spectrum to the Other

Olivier — Fri, 14 May 2010 13:28:09 +0000

In 2009, two international campaigns developed by national tourism boards and that relied on the influence of social media and viral marketing made headlines—one for its staggering success, the other for its . . . well, incongruity.

THE GOOD

If you’ve never heard of the first campaign, you either spent the last two years orbiting the planet aboard the international space station or deep in a coma. It was, of course, Australia Queensland’s Best Job in the World.

Let me jog your memory: in fall 2008, a modest ad appeared in various / more

The Social Media Revolution (Update)

Olivier — Fri, 14 May 2010 13:18:21 +0000

In 2009, I mentioned Socialnomics and its president and founder Erik Qualman—also an author and lecturer. The company observes and studies phenomena linked to the emergence of social media.

Socialnomics already came up on two separate occasions in this blog, the first of which was back in August 2009 in an article about social media and the second in a / more

Twitter Brings Us Together

Olivier — Fri, 19 Feb 2010 15:26:21 +0000

We recently moved—but you already know that, if you’ve been following our blog!

To chronicle our move, we created another blog about all the prep work that went into our new digs.

One morning as we were posting one of our first articles—singing the praises of our magnificent new espresso machine—we received a sweet little tweet from BeCoffee—a Montréal / more

Tale 2.0: The Adventures of George and the Stampers (3 of 3)

Olivier — Thu, 19 Nov 2009 14:30:11 +0000

We just left George in a sticky situation, under the icy glare of / more

Tale 2.0: The Adventures of George and the Stampers (2 of 3)

Olivier — Wed, 18 Nov 2009 15:00:57 +0000

In our last episode, George’s teenage son Mark gave him an idea / more

Tale 2.0: The Adventures of George and the Stampers (1 of 3)

Olivier — Tue, 17 Nov 2009 15:00:38 +0000

Now here’s a little story I wrote—an allegory about what a social media marketing strategy could be (or should be). Warning: this story contains / more

The Social Media Revolution in Images

Olivier — Wed, 16 Sep 2009 19:32:52 +0000

Because an image is worth a thousand words, and because this subject ties in nicely with the series of social media articles we are currently posting, here’s a brief visual break that will get your brain ticking—a great (and very instructive) little video by XPlane.com.

/ more

Social Media, Part 1: Wazzat?

Olivier — Mon, 17 Aug 2009 18:04:36 +0000

According to Wikipedia, “social media” refers to user-generated content disseminated through social interaction, using Internet- and Web-based technologies. Social media are first and foremost built on active user participation.

Social media are highly varied, but they do have one thing in / more