We’ve all seen them strut by, with their calculated indifference, their crass nonchalance, and their pants riding so low that unsuspecting passers-by get an unrestricted glimpse of their drawers. It’s almost enough to wish they’d trip on their belts and faceplant into the pavement! OK, OK, forgive me—I’m getting a tad carried away but this stubborn little trend really gets me going!

It was probably the same acute repulsitis—brought on by all those idiots with their pants around their knees—that prompted New York Senator Eric Adams to launch his comical “Raise your Pants” ad campaign.

For a mere $2,000, Adams had six giant billboards erected smack in the middle of Brooklyn depicting two men with sagging pants seen from behind. The captions read: “Stop the Sag!” and “We are better than this!”

It’s a powerful message; certainly one that’s hard to ignore. Whether or not it’s effective will depend entirely on the ad’s target audience, and that’s the rub. Despite the fact that the ad’s intention is clear and that it is good for a chuckle or two, it’s still a little scary, don’t you think? It makes you wonder just how far the State is willing intervene in personal matters.

While they’re at it, why don’t they make an ad telling young Lolitas to lengthen their skirts and cover up their cleavage? After all, they’re better than that! How would the public react to a series of posters pushing to have the burqa banned because it clashes with our value system?! I’m willing to bet that tempers would flare. What it comes down to is that it’s all in the eye of the beholder.

Between you and me, if the campaign actually did get kids to hike up their *%$# jeans, we’d all be better off. But where does one draw the line between advertising and propaganda?