Here’s the thing: I love shoes, but I hate shoeboxes. I just don’t know where to put them anymore! (OK, maybe I have a few too many—at least my boyfriend seems to think so—but that’s a whole other story.) It’s not very “green,” either, using all that cardboard for two tiny shoes.

Here is (in my opinion) a totally ingenious packaging idea that resolves my ethical dilemma and clears my conscience so I can keep buying shoes! Thank you, Puma!

Via http://www.fubiz.net/2010/04/13/puma-shoebox/