espresso communication was chosen to implement the promotional strategy for the Saint-Jean-sur-Richelieu Labyrinthe Arctic Gardens.

The Labyrinthe Arctic Gardens is the Quebec version of a concept that originated in Belgium several years ago. It has not stopped gaining recognition since it was imported in 2007.  To promote it and especially to ensure a rapid growth in popularity (the labyrinth is made of corn so the window of opportunity for the structure is rather narrow), we have proposed a strictly Web-based strategy. Online contests and social networks will be put to use throughout the season to increase exposure to this little-known activity.

Stay tuned for more information.

Labyrinthe Arctic Gardens Web site / Labyrinthe Arctic Gardens Facebook fan page