This summer’s biggest sensation was without a doubt the long-awaited iPad. With 3 million units sold in just 80 days, it’s definitely not lacking acknowledgment or praise. Everyone has fully entered the “i” Age.

When we say “everyone,” that includes electronic media outlets that are gradually getting in sync with Apple trends. Cyberpresse, for example, has already pledged to build an iPad app for its renowned daily.

In September, Twitter finally unveiled its own iPad app with much pomp and circumstance. Why? Simply because it makes maximum use of the entire iPad screen.

But what about us, as a communications agency? What benefits can the iPad brings us? Funny you should ask! The answer lies within each and every one of us, curious creators that we are. One thing’s for sure: here at espresso, we seize the day! In September, we answered Atout France USA’s call for tenders—you guessed it!—on an iPad.

Since an image is worth a thousand words, here are a few photos of our baby.

Now what about you? How will you put this new toy for grown-ups to good use?