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September 29 marked the grand opening of pop-up event/exhibit/gallery FROM QUEBEC – In NYC organized by the Quebec Government Office in New York and whose branding and marketing was done by yours truly. |
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Why did you come to NYC?
What do you like most about NYC?
And the least?
Where do you see yourself in 10 years?
Any advice for people who want to move to NYC? |
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The Québec Government Office in New York (DGQNY)—Quebec’s primary representative in the United States—promotes Quebec’s interests in the following sectors: business, investment, government institutions, education, culture, and public affairs.
Inaugurated in 1940, the Office serves the Mid-Atlantic region, which includes eight states and the District of Columbia. The Office is celebrating its 70th anniversary this year. |
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So, tell me... Why NYC? |
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“My body's nobody's body but mine . . .” That’s how the song goes, as anyone who attended elementary school in Quebec in the eighties can attest.
But this post isn't about the success story of the fabulous ditty that became an anthem for an entire generation—it's about bodies. Bodies in all their splendour . . . and bodies as marketing vehicles. |
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It looks like soon—very, very soon!—New Yorkers won’t be able to find shelter from their stalker employers or lovers in the depths of the subway any longer. That’s right—AT&T and T-Mobile just inked a 10-year agreement with the New York transit system. |
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ATOUT France Canada mandated espresso communication to come up with a twist for year two of the Espadrilles & Champagne campaign. While 2009 focused on a couple’s travels through towns of France, 2010 used the “girlfriend getaway” concept. |
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The most ambitious showcase of Quebec design ever to hit New York City will take place September 29 to October 22, 2010 at Bond Street’s Relative Space. This exciting three-week event is presented by the Quebec Government Office in New York with Josée Lepage acting as Creative Director. |
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Information design—a practice dating back to the ‘70s—is defined as the visual representation of information or data so that it can be processed quickly and easily. It’s the process of organizing and sorting information to give it meaning and provide context for the user. |
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On August 20, Quebec’s Minister of Culture, Communications and the Status of Women Christine St-Pierre pledged to enact all the recommendations in the Forum report on the development of the Quebec dubbing industry in an aim to hone the industry’s competitive edge.
In other words, St-Pierre intends to boost funding in what is an already thriving industry. In fact, the percentage of American films dubbed in Quebec increased from 77% in 2007 to 81% in 2009. |
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This summer's biggest sensation was without a doubt the long-awaited iPad. With 3 million units sold in just 80 days, it's definitely not lacking acknowledgment or praise. Everyone has fully entered the "i" Age. |
