Design and production of a contest/game for the Excellence Club and Atout France – Canada to find out what grabs the interest of users through questions about their travel preferences. Participants received a profile of their dominant personality type and a list of the best places to visit according to their profile. What’s more, participants were automatically entered in a contest for a chance to win a three-night stay at Paris’s fabulous Hotel Le Bristol. Viral marketing, a Toronto ad campaign, and a Facebook page were all created for the project. Check out the game at: www.france-excellence.ca/en