Each year, our client Atout France USA invites tourism industry professionals to visit the host region of their annual Red White & Blue Rendez-vous event in France.

This year’s event is being held in Deauville, Normandy. For the occasion, espresso drew inspiration from Impressionist painters for the “Picture Yourself in Deauville” concept, which was used as a template for all of the event’s communications media. Each potential guest received a wooden artist’s palette as an invitation.

Other items were printed in the same vein, such as letterhead, programs, a catalogue of the event’s presenters, and badges.