espresso is proud to have designed and produced a Web-based contest for Maille, a time-honoured brand of mustards and vinegars founded in France in 1747. Internet users registered on maillefeast.ca for the chance to have a top chef come to their home and cook a meal for ten people, as well as the chance to participate in the planning of the Maille-centric menu. The entrants increased their chances of winning by inviting their friends to participate. It was a guaranteed viral epicurean success!

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