We faced three challenges in the fulfillment of our mandate: to develop a communications strategy and promotional tools for the long-term recruitment of staff for Quebec’s youth centres (Centres jeunesse). Firstly we had to inform young professionals about the youth centres; then, enter into a long-term dialogue with this potential work force; and lastly, reach out to students in high school, CÉGEP, and university alike. After over a year working with the sixteen regional centres and running a unified campaign across the province, we can confidently saying that the challenges were successfully met!