A British agency is giving it a go. First, the music industry urged you to “pay what you think it’s worth,” now communications services are entering the fray. It’s an interesting idea… Could this be the birth of a new business model for communications companies?

But wait… when you delve a little deeper, you’ll discover that the agency isn’t throwing caution to the wind just yet. Stay tuned for more info.

Agency Nil Web site

Also, check out the article published in the French advertising industry’s online magazine, Influencia.