What Does the Web Have in Store for 2010?

By serge / February 5, 2010

While tidying up at home, I came across my trusty glow-in-the-dark crystal ball that I used to use to tell my hamster’s fortune. Unable to hop off his hamster wheel, Sergio Leone keeled over from exhaustion—just as I had predicted! Hamster-less but still brimming with ideas, I next decided to predict the future of Web design for the upcoming year, or the next twelve months—whichever comes first. Read carefully and you too can be at the forefront of Web design. (N.B. I will not be held responsible for any failures—talent is no trend, it’s a gift.)

After a few hours of gentle stroking, my crystal ball finally revealed the Web trends for 2010. Here are the top 10, counted in Italian just for fun—and to brush up on our Italian!

Numero dieci: modal windows
The pop-up’s sophisticated little brother. Modal windows are all the rage these days and I have a feeling that this is only the beginning. They’re so easy to create and use that they’ve become a very handy tool for designers who put user-friendliness first.

Numero nove: enormous headers and logos
Splash pages are so passé—they scream 2007! Gigantic headers are the new big thing. You have to stand out and be noticed if you want Internet users to spend any time on your pages.

Numero otto: oversized footers
More and more, Web site design—and in particular the use and usefulness of footers—is evolving. The shift began when social media first invaded the planet.  From now on, the information in footers will be less relevant and more personal.

Numero sette: retro
We are all nostalgic—some more than others, but that’s for another day—and we all yearn for our youth. Retro is here, and here to stay. It’s not easy to design without falling into clichés or déjà vus, but this year, designers will come up with innovative ways to honour this style.

Numero sei: hand-drawn designs
Hand-drawn designs give a site a more personal touch. While they aren’t totally new in the Web world, in 2010, they’ll be key to standing out among the fierce competition. Uniqueness is part of the Web survival kit and hand-drawn designs offer exactly that.

Numero cinque: single-page Web sites
We’re trimming the fat. Single-page Web sites force the designer—and the clients—to only reveal the essential. This trend mostly targets self-employed workers who want a presence on the Web without baring it all.

Numero quattro: typography
Typography is the soul of the design. Unfortunately, it has always been a problem on the Web. But that’s a thing of the past. Character fonts can now be modified at will, to satisfy the needs and demands of designers. In 2010, designers will go buck-wild with typography.

Numero tre: big images
Internet connections are increasingly powerful, allowing for the use of heavier—and therefore bigger—images. Big images attract Web users and set the tone for the site. We’ll be seeing an increasing number of sites using big images for their background.

Numero due: interactivity
The fierce nature of search engine optimization hurt Flash in the past couple of years. Slowly but surely, Flash is making a comeback—after all, it is unrivalled in terms of interactivity. Today’s Internet users are Web experts and designers know it. They’ll be pushing the limits of interactivity and intuitiveness to meet the expectations of Internet users.

Numero uno: minimalism
In 2010, there will be a boom in clean and simple Web sites. Many see minimalism as cold and distant when in fact, it goes straight to the point and focuses on what’s really important. Minimalism isn’t new to the Internet but it will really take off this year.

These are the ten trends as revealed to me. There were more but my crystal ball conked out after the tenth one and I had to reboot. Don’t forget—even if this is the first you’re hearing of it—that I have the 1986 model so I had to put it into third gear to get it running properly. Well, I can’t put off cleaning forever. I’ll let you know if I discover—or rediscover—anything else.

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